Daily Prompt: Replacement

piccadilly-circus

The huge curved advertising hoarding at Piccadilly Circus is currently switched off (from January 2017 until sometime in the autumn) for renovation – and it looks really odd, I’ve certainly never seen it dark like that!

Apparently there has been some kind of electrical advertisement in place on this corner since 1908 – originally created by ordinary lightbulbs, then neon lights, and most recently (since 2011) LED displays. The lights were switched off during WWII to adhere to blackout regulations, but apart from that extended period the lights have only been off due to powercuts, environmental reasons, or for state funerals.

The current six LED display screens are due to be replaced by a single curved screen, but for the next few months the necessary scaffolding (which will soon cover the entire display) will be protected by a banner, also to be used for advertising.

Daily Prompt: Replacement

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